Takeda Internet Security & Risk
Branding, messaging, and marketing campaign for rename of Cyber Security to ISR
Immediately following a major acquisition, a new leader, Mike Towers, took over IT. His vision for Cyber Security was the bold herald to a new age. Gone was the task-master of compliance, and in came an attitude of partnership and risk mitigation. Elevating Cyber Security from execution zombies to leadership partners with a re-brand, we partnered to create a brand book, messaging, pillars, logo update, and launch campaign.
“Hi Kate - I thoroughly went through your ISR Brand deck. I wanted to say, excellent job. We borrowed a lot from the structure and wording [for the IT brand book]. Just wanted to write and send my compliments.”
To capitalize on the moment, we created a launch campaign designed to create opportunities for the new leadership to meet with other business unit leaders. By piquing interest, communicating the new partnership messaging, and showing how an ISR partnership can help any business unit’s business case, we made meeting creation between leaders a pull rather than push.
Done well, a brand unifies a team. The shift from compliance to strategic partners was embraced so strongly, that they made “band shirts” for their annual global meeting. They also created a retirement gift based on the new logo and messaging.
