Client: EcoTools

Date: January 2012

Objective: Complete website design for eco-friendly brush line.

Role: Concept design

Software: Photoshop CS4

Concept: Eco friendly and fashion forward. Use clean esthetic, conversational tone and social media to convey socially conscious, fashionably connected, brand.

Outcomes: Client brand evaluation concluded direction was forward-thinking and proceeded with clean, whiter look.