Course Design for Harley-Davidson

Branding, Narrative, Learner Experience Design, Course Materials (Participant Guide/Journal, E-Learning, Facilitator Guide, Course Deck)

To create an engaging experience for authentic leadership in an organization that values the “real,” I developed each course to coordinate with an internationally-famous motorcycle route. Each course was paired with a road for its tactical need that correlated with the lesson’s key insight. For example, Los Caracoles Pass is known for being a great beginner route. The coordinating lesson is an introductory overview to give the learner “a feel for the road.”

The durable, tabbed participant guide was designed to be used throughout the five-week course so learners could easily reference reflections, lessons, and resources into the sustainment period.